McDonald's forced to remove image of boat from advertising campaign by its owners | Business | guardian.co.uk
McDonald's forced to remove image of boat from advertising campaign by its owners | Business | guardian.co.uk : "With its distinctive colour scheme and elegant masts, the boat resting on the scenic sandflats of the west Cumbrian coast made a beautiful opening shot for a television advert. But the promotion was made for the fast food giant McDonald's, and the owners of the Badger, a 34ft junk-rigged sailing dory moored near their home, were less than happy at their boat being used to promote a restaurant they 'have never set foot inside and are not likely to'. Now, in a remarkable victory, the retired couple from Cumbria have won their fight to have the advert removed from TV screens and re-edited – minus the boat – at the company's expense. 'We didn't see the advert ourselves at first, but lots of people kept saying to us: 'Oh, we saw the Badger on the McDonald's advert.' It was quite irritating, especially as we are not fond of fast food an...