Google launches live share prices feed
Internet giant Google began offering real-time share prices from the London Stock Exchange today in a move it hopes will breed a new generation of small investors. Google Finance has signed a deal with the LSE Group to provide free up-to-date last-trade prices, for which traders have had to pay a premium until now. They were previously only available with a 15 minute delay. LSE Group, which also owns Borsa Italiana, said the aim of the deal was to attract more retail investors - small investors who buy and sell equities for their personal account, and not for another company. Jarod Hillman, head of real-time data at LSE Group, said: "For the first time Google users will have access to free, real-time last-trade prices, allowing them to make more informed investment decisions." Google Finance was launched in 2006 and features business headlines for a range of companies, stock information and charts. Like other Google sites, Finance supports advertising. The improvemen...